Content PR Boot Camp

Content PR Boot Camp

January 28th: 10 am - 4 pm (EST)

Registration is Closed

About the Event

Welcome to the Content PR Boot Camp!

We are living in extraordinary times. 

Trying to decide what messaging, if any, you should be going to market with, has been challenging.

The question on everyone's mind is, how do you hit the right tone and not come across as thoughtless or opportunistic?

In this five hour, interactive webinar, some of North America's leading public relations and communications professionals will share with you how they adapted their content strategies in the face of COVID-19.

Attending this highly interactive webinar will help you:

  • Balance optimism and sensitivity in your messaging.
  • Create the right mix between purpose, context, creativity and integrity.
  • Deliver messages that show empathy and compassion by putting the consumer at the centre of everything you do.
  • Foster trust with your target audience.
  • Find the content that resonates most with your community. 
  • Engage your audience with informative, relevant and engaging content.
     

Facts & Figures

DID YOU KNOW?

  • The Content PR Boot Camp is brought to you by the organizers of the Global PR Summit, one of the world's leading events on public relations and communications, held annually in 24 cities around the world, including: New York, Toronto, Helsinki, Oslo, Reykjavik, Istanbul, Cairo and Seoul.
  • We are also the proud organizers of the PR Measurement, Crisis Communications and the Municipal Communications Boot Camps, interactive events covering the latest trends in public relations and communications.
  • Over 500 PR experts have presented at our events around the world including representatives from Google, Facebook, Starbucks, Dell, HP, Twitter, Affect, Edelman, Weber Shandwick, Mayo Clinic, Cleveland Clinic, Human Rights Watch, Aston Martin and many others.

 

Speakers

Paul Fabretti

Microsoft

Zayna Aston

YouTube

Anna Lingeris

The Hershey Company

Kieran Fagan

CVS Health

Carly Dybka

Justice Canada

Katherine Wolfgang

CBC

Jennifer-Anne Pascoe

University of Alberta

Agenda

10:00

10:40

11:20

12:00

12:40

13:20

14:00

14:20

15:00

15:40

Partners

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