Crisis Communications Boot Camp

19-20 April 2018

Calgary

Canada

Registration is Closed

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About the Event

In this two day intensive boot camp, international and regional PR and communications experts will share with you experiences and insights in how to develop and execute a strategy that will help your organization or clients weather inevitable crises.

Attending the Crisis Communications Boot Camp will enable you to:

Master the latest trends in crisis and reputation management with some of the world's most admired PR and communications professionals
Go behind the scenes of some of the world's most talked about crisis including cyber attacks, the Ebola crisis, the Icelandic Volcano ash and the oil spill in the Gulf of Mexico
Identify the qualities people expect to see in your brand, prepare your CEO for major crisis, define the essence of your CEO’s brand, build the key message and most importantly, acquire substance, not spin.
Educate your workforce on potential cyber threats, identify which data needs to be absolutely protected, plan in advance and rebuild trust with consumers after a cyber-attack.
Determine if your crisis really is a crisis, the best ways to prepare and collaborate with stakeholders, how and when to assemble the players and their roles, as well as, why the CEO must be front line with internal communications and tips for managing a torrent of media.

Facts & Figures

Some interesting facts about our crisis communications boot camp leaders:

Mary Jo Jacobi is the only person ever to be appointed to office by two U.S. Presidents, Queen Elizabeth II and Prime Minister David Cameron
Patrick Jephson owes much of his practical communications experience to Princess Diana, who chose him to be her equerry and only private secretary/chief of staff
Donald Steel was responsible for the management of some of the biggest media stories of the decade, from the murder of the TV presenter Jill Dando, a terrorist bomb attack on BBCs London Television Centre and the kidnapping of the BBC journalist Alan Johnston, to the furore in the Arab world over the BBC and Sky TVs decision not to screen a charity appeal for the people of Gaza on impartiality grounds
Nancy Seideman most recently co-directed strategic communications and media relations related to the care of four Ebola patients in the US

Speakers

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Gudjon Arngrimsson

Icelandair

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Patrick Jephson

Former Chief Of Staff To Princess Diana

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Mary Jo Jacobi

Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner

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Donald Steel

Former Chief Communications Advisor, BBC

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Vitor De Souza

Cisco

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Nancy Seideman

Emory University

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John Larsen

Edelman Canada

Agenda

Day 1 Day 2

09:00

10:00

10:45

11:30

12:00

13:00

13:45

14:30

14:45

15:15

15:45

16:30

16:45

09:00

10:00

10:15

10:45

11:00

12:00

13:00

13:30

14:30

15:00

16:30

Partners

Supported by

Venue

The Metropolitan Centre, Calgary, Canada

The Metropolitan Conference Centre has been the go-to venue for important business meetings and events in Calgary for over 22 years. Hosting everything from Annual General Meetings for Calgary’s top 100 companies to federal and provincial government hearings, examinations, and press conferences to Stampede Parties and other grand events.