Crisis Communications Boot Camp 12

15-16 October

10 am - 3.40 pm (EDT)

Registration is Closed

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About the Event

The COVID-19 pandemic and the social restrictions drastically changed the way that consumers interact with brands. In this new reality, it is now more important than ever to communicate effectively to the right audience, with the right message and plan for every potential threat to your brand’s reputation.

The 12^th (online) edition of the Crisis Communications Boot Camp will cover the latest challenges for communications professionals in today’s changing world and will go behind some of the most talked-about global PR crisis, giving you the unique opportunity to live through front-line experiences.

By the end of this program, you will be able to:

Detect early warning signs for a crisis, and minimize the damages
Structure a robust and effective crisis management and communication plan
Manage diverse stakeholders and communicate efficiently in times of complex crisis
Choose the right messaging channels
Communicate when information is scarce
Deal with aggressive media interviews better
Craft powerful key messages and take full control of media exposure
Leverage social media for effective crisis and communication management
Rebuild trust and reputation post-crisis

Facts & Figures

DID YOU KNOW?

The first ever Crisis Communications Boot Camp was held in Calgary in April 2017.
In less than three years, over 2000 PR and communciations professionals from Europe and North America have attended the Crisis Communications Boot Camps in Calgary, Ottawa, Vancouver, Miami, Chicago, Atlanta and Helsinki.
Previous delegates at the Crisis Communications Boot Camp include PR representatives from: Bechtel, Morehouse School of Medicine, Norwegian Cruise Line Holdings, Duke University, Harvard University HPAC, Visa Inc, UPS, University of Central Florida, Edelman, The Calgary Airport Authority, Export Development Canada, Royal Victoria Regional Health Centre, National Gallery of Canada, University of Ottawa, Target, Bank of America, Federal Reserve Bank of Atlanta, Turner, Spotify, Harvard Law School...

Speakers

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Patrick Jephson

Former Chief Of Staff To Princess Diana

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Mary Jo Jacobi

Former Special Assistant to President Ronald Reagan, Former Assistant US Commerce Secretary for President George H.W. Bush, British Civil Service Commissioner