Crisis Communications Boot Camp 15

2-3 December

10am - 4pm (Eastern Time)

Registration is Closed

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About the Event

Welcome to the 15th (online) edition of the Crisis Communications Boot Camp, North America's leading event on crisis and reputation management!

With presentations by some of the world's leading PR pros, our interactive Boot Camp will cover the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. Our international panel of experts will guide you through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.

This highly interactive Boot Camp will equip you to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events, the course will also explore the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it.

At the end of the Boot Camp you will be able to:

Understand the most important principles of effective crisis communications
Detect early warning signs for a crisis, and minimize the damages
Structure a robust and effective crisis management and communication plan
Manage diverse stakeholders and communicate efficiently in times of complex crisis
Choose the right messaging channels
Communicate when information is scarce
Deal with aggressive media interviews better
Craft powerful key messages and take full control of media exposure
Leverage social media for effective crisis and communication management
Rebuild trust and reputation post-crisis

Facts & Figures

In less than three years, over 2000 PR and communciations professionals from Europe and North America have attended the Crisis Communications Boot Camps in Calgary, Ottawa, Vancouver, Miami, Chicago, Atlanta and Helsinki.
Previous delegates at the Crisis Communications Boot Camp include PR representatives from: Bechtel, Morehouse School of Medicine, Norwegian Cruise Line Holdings, Duke University, Harvard University HPAC, Visa Inc, UPS, University of Central Florida, Edelman, The Calgary Airport Authority, Export Development Canada, Royal Victoria Regional Health Centre, National Gallery of Canada, University of Ottawa, Target, Bank of America, Federal Reserve Bank of Atlanta, Turner, Spotify, Harvard Law School...