Crisis Communications Boot Camp 16

Crisis Communications Boot Camp 16

10-11 March

Hilton Toronto

Canada

Registration is Closed

About the Event

Welcome to the 16th edition of the Crisis Communications Boot Camp and our first ever Crisis Communications Boot Camp in Toronto!

The COVID-19 pandemic and the societal and political turmoil have drastically changed the way that consumers interact with brands. In this new reality, it is now more important than ever to communicate effectively to the right audience, with the right message and plan for every potential threat to your brand’s reputation.

!Are you a member of IABC Toronto? Contact us today for your exclusive 20% discount code!

In our two days, interactive Boot Camp, our expert panel of speakers will help you identify and tackle every element of a crisis whilst safeguarding your organization's reputation in a post-pandemic world. 

Why register?

  • Adapt your strategy to the new world of crisis management.
  • Hear practical, real-world tips on how to prepare for a crisis.
  • Understand the importance of empathy in crisis communications
  • Take a human-first approach to crisis management.
  • Deal effectively with outrage and polarisation on social media.
  • Leverage technology and media intelligence to manage crisis communications effectively
  • Detect early warning signs for a crisis, and minimize the damages
  • Structure a robust and effective crisis management and communication plan
  • Leverage social media for effective crisis and communication management
  • Rebuild trust and reputation post-crisis

Facts & Figures

Did you know?

  • With six editions of the Global PR Summit Canada, as well as Boot Camps on PR Measurement, Healthcare Communications and Crisis Communications, P World is Canada's leading organizer of PR and communications events. 
  • The first ever Crisis Communications Boot Camp took place in Calgary in 2018. Since then we have hosted the event 15 times all across North America and Europe, including Atlanta, Miami, Los Angeles, Vancouver, Ottawa and Helsinki.
  • Over 3000 PR professionals have attended our events in Canada, including representatives from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….

Speakers

Daniel Tisch

Argyle Public Relationships

Colleen Marshall Delaney

Massachusetts General Hospital

Cam Gordon

Twitter Canada

Brad Ross

City of Toronto

Russell Baker

IABC Toronto

Andrea Lanthier-Seymour

The City of Ottawa

Lisa Gibson

Microsoft Canada

Kathryn Kolaczek

Alchemy Communications

Michaela Schreiter

Ottawa Hospital

Roanne Argyle

ChangeMakers

Ashley Mossman

Pinterest

Fatima Reyes

ecobee

Haseeb Khawaja

The DMZ-Ryerson University

Agenda

08:30

09:30

11:20

12:00

13:00

13:40

14:20

14:50

15:40

16:20

17:00

10:00-16:00

Partners

Supported by

Venue

Hilton Toronto, Toronto, Canada

star star star star star

Hilton Toronto
Address: 145 Richmond St W, Toronto, ON M5H 2L2, Canada
Phone: +1 416-869-3456
Located in the heart of downtown Toronto, nestled amongst all this great city has to offer. Whether you seek shopping, thrill seeking, the Arts or architecture or food, we are just steps away. The hotel is 40 minutes from Pearson Airport, 10 minutes from Billy Bishop Airport, across the street from Osgoode subway stop and the Queen Street ‐ we are easily accessible from EVERYWHERE!

Hilton Toronto
Don’t miss anything

Your Crisis Communications Bootcamp Journey Begins Now!

Register today and be the first to know all insights, strategies, and connections that will shape the future of Crisis Comms.

Book now and save $400

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