Crisis Communications Boot Camp 17

24-25 March

10am - 4 pm (GMT-7)

Registration is Closed

Event navigation

Contact Project Director

About the Event

Welcome to the 17th (Virtual) edition of the Crisis Communications Boot Camp and our second edition in Calgary!

With presentations by some of North America's leading PR pros, our interactive Boot Camp will cover the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. Our panel of crisis experts will guide you through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.

This highly interactive Boot Camp will equip you to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events, the course will also explore the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it.

At the end of the Boot Camp you will be able to:

Understand the most important principles of effective crisis communications
Detect early warning signs for a crisis, and minimize the damages
Structure a robust and effective crisis management and communication plan
Manage diverse stakeholders and communicate efficiently in times of complex crisis
Choose the right messaging channels
Communicate when information is scarce
Deal with aggressive media interviews better
Craft powerful key messages and take full control of media exposure
Leverage social media for effective crisis and communication management
Rebuild trust and reputation post-crisis

Facts & Figures

With six editions of the Global PR Summit Canada, as well as Boot Camps on PR Measurement, Healthcare Communications and Crisis Communications, P World is Canada's leading organizer of PR and communications events.
The first ever Crisis Communications Boot Camp took place in Calgary in 2018. Since then we have hosted the event 15 times all across North America and Europe, including Atlanta, Miami, Los Angeles, Vancouver, Ottawa and Helsinki.
Over 3000 PR professionals have attended our events in Canada, including representatives from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….