Healthcare Communications Boot Camp 5

Healthcare Communications Boot Camp | April 4, 2025 | Toronto, Hyatt Regency

Get ready to transform your healthcare communication strategies at the Healthcare Communications Boot Camp in Toronto! This one-day event brings together industry-leading experts, innovative session topics, and hands-on workshops to provide you with the tools to drive measurable impact within your organization. From amplifying patient stories to navigating crisis recovery, this event will equip you to make a lasting difference in healthcare communications.

Group discounts available! Contact us today for more info!

Why Attend?

• Achieve Big Results with Small Teams: Learn how Chloe Politis, Director of Digital and Social Media at Mount Sinai Health System, leverages social media, prioritizes high-impact tasks, and utilizes creative tools to amplify messaging without overextending her team.
• Enhance Content Governance in the Age of AI: Discover with Vicky Zeldin, Director of Strategic Communication at University Health Network, how AI tools like Microsoft Copilot are transforming healthcare communications. Learn strategies to ensure content accuracy, completeness, and currency while navigating the challenges of unvalidated AI information pools.
• Harness Patient Stories for Brand Humanization: Discover with Mary Masson, Director of Public Relations at Michigan Medicine, how to ethically use patient stories to build emotional connections, foster trust, and enhance brand loyalty.
• Revitalize Stagnant Campaigns: Join Ilana Ostrin, Head of Global Communications at PPTA, as she guides you through the revitalization of healthcare awareness campaigns, sharing a 2024 case study with actionable insights for boosting engagement.
• Maintain Predictability Amid Chaos: Join Sunni Hemingsen, Communications Director at Mayo Clinic, to explore how a scalable, standardized crisis response model ensures clarity and efficiency during unexpected challenges.
• Reputation Recovery in Healthcare: Learn from Sally Stewart, Editor-in-Chief at Cedars-Sinai, about rebuilding a damaged reputation post-crisis, focusing on transparency, stakeholder engagement, and trust restoration.
• Master Metrics for Impactful Campaigns: Colleen Moriarty from Yale School of Medicine will showcase effective metrics to gauge the success of healthcare campaigns, helping you adopt a data-driven approach that aligns with organizational goals.

Limited Seats Available: Don’t miss out on this chance to elevate your skills—super early-bird tickets are available now! Group discounts are offered, but spots are filling up quickly.