PR Measurement Boot Camp 5

21-22 October

10 am - 4 pm (ET)

Registration is Closed

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About the Event

Welcome to the fifth virtual edition of the PR Measurement Boot Camp

In times of uncertainty and crisis, it is now more important than ever to measure your PR work effectively and show outcomes to your key stakeholders.

But how do you implement a comprehensive measurement framework and more importantly, how do you make effective use of the available tools?

Our PR Measurement Boot Camp, will provide you with definitive information and advice from the brands and agencies who are leading the way when it comes to PR measurement.

Through interactive talks, discussions and engaging case studies, you will learn what effective small and large scale PR measurement looks like, discover innovative ideas and tools and gain vital new perspectives on PR measurement in a post-Covid world.

Why register?

Understand what it means to have succesfull PR measurement in the new normal.
Get started with your analysis program and set goals to measure your earned media effectively in 2022 and beyond.
Identify the most important principles for measurement and evaluation.
Give PR an equal seat at the table with sales and marketing by using the right communications analytics.
Understand the latest technology and metrics in PR measurement.
Measure your organization's reputation, trust & empathy.
Deliver what your C-suite wants to see in your reporting.
Demonstrate to your stakeholders the true value of PR.
Expand your knowledge, ask questions and find solutions to problems.

Facts & Figures

The first ever PR Measurement Boot Camp was held in Calgary in 2018. The second edition of the Boot Camp took place in Atlanta in 2019.
Some of the world's leading PR and measurement experts have presented at the Boot Camp, including representatives from Grayling, AMEC, Ketchum, Adobe and Visit Philadelphia.
Past delegates at the PR Measurement Boot Camp include senior PR and communications professionals from: Philadelphia College of Osteopathic Medicine, Harvard-Faculty of Arts and Sciences, Marine Corps Marathon Organization, Informa Plc., Augusta University, Lockheed Martin Aeronautics, Nielsen , PwC, Georgia Institute of Technology, SKANSKA, Clyde Group, Federal Reserve Bank of Atlanta, Johns Hopkins Medicine, UPS, U.S. Department of Commerce, United Nations, US Chess Federation, OneSeven Agency...