PR Measurement Boot Camp 6

PR Measurement Boot Camp 6

23-24 March 2023

 Montréal 

Registration is Closed

About the Event

Welcome to the sixth edition of the PR Measurement Boot Camp!

In times of uncertainty and crisis, it is now more important than ever to measure your PR work effectively and show outcomes to your key stakeholders.

But how do you implement a comprehensive measurement framework and more importantly, how do you make effective use of the available tools? 

Our PR Measurement Boot Camp, will provide you with definitive information and advice from the brands and agencies who are leading the way when it comes to PR measurement.

Through interactive talks, discussions and engaging case studies, you will learn what effective small and large scale PR measurement looks like, discover innovative ideas and tools and gain vital new perspectives on PR measurement in a post-Covid world.

Why register?

  • Understand what it means to have succesfull PR measurement in the new normal.
  • Get started with your analysis program and set goals to measure your earned media effectively in 2023 and beyond.
  • Identify the most important principles for measurement and evaluation.
  • Give PR an equal seat at the table with sales and marketing by using the right communications analytics.
  • Understand the latest technology and metrics in PR measurement. 
  • Measure your organization's reputation, trust & empathy.
  • Deliver what your C-suite wants to see in your reporting.
  • Demonstrate to your stakeholders the true value of PR.
  • Expand your knowledge, ask questions and find solutions to problems.

Are you a member of IABC QC? Contact us today for your 20% exclusive discount code.

Facts & Figures

  • The first ever PR Measurement Boot Camp was held in Calgary in 2018. The second edition of the Boot Camp took place in Atlanta in 2019. During the COVID-19 pandemic we organized three virtual editions of the Boot Camp with over 400+ participants. 
  • Some of the world's leading PR and measurement experts have presented at the Boot Camp, including representatives from Grayling, AMEC, Ketchum, Adobe and Visit Philadelphia.
  • Past delegates at our PR events in Canada include senior PR and communications professionals from: Cadillac Fairview, Canada Goose, Invest in Canada, Merck, Bell Media, EY, Veritas Communications, AbbVie, Region of Peel, Foresters Financial, Government of Canada, Purolator, Elections Canada, Sobeys, Capital One, Canadian Tire Corporation, Maple Leaf Foods, Morneau Shepell, Canadian Bankers Association, Scarborough Health Network, Canadian Institute for Health Information (CIHI) , Hydro-Québec, City of Brampton, Royal Ontario , Boehringer Ingelheim, Canadian Red Cross, Department of National Defense, University of Waterloo , Sun Life Financial, RBC, McCain Foods, Innovate BC, Export Development Canada, Ryerson University, Medtronic, CIBC Mellon Global Securities Services Company, Travel Alberta….

Speakers

Kim Blanchette, APR, Chart.PR, FCPRS

EVP, Corporate Training, ChangeMakers

Dana Schmidt

Slice Communications

Katie Delahaye Paine

PAINE Publishing

Mark Weiner

Author, "PR Technology, Data and Insights"

Johna Burke

AMEC

Lisa Covens

Senior Vice President, Public Affairs and Communications, Central Canada, Leger

Nicole Moreo

LinkedIn

Andrew Blanchette

Argyle

Agenda

10:00

11:20

12:00

13:00

13:40

14:20

14:50

15:30

16:10

10:00-16:00

Partners

Venue

Novotel Montréal Centre, Montréal, QC, Canada

star star star star

Novotel Montréal Centre
Address: 1180 Rue de la Montagne, Montréal, QC H3G 1Z1, Canada
Phone: +1 514-861-6000

 

Conveniently located 290 m from the Bell Centre, this Montréal hotel features contemporary accommodation and on-site dining. A modern gym is available and the hotel offers tour information.

Spacious rooms include a cable TV with pay-per-view movies. Coffee facilities are provided along with a work desk.

On-site at the Montreal Center Novotel, guests can find gourmet dining at L'Ô restaurant. It offers a daily breakfast buffet with fresh pastries and juices. Lunch and dinner menus feature local cuisine.

The Novotel Montreal Center is 2 minutes' walk from St-Catherine Street, featuring numerous shops, cafes and restaurants. Old Montreal is 16 minutes' walk away and Concordia University is 600 m from the hotel.

Novotel Montréal Centre
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