PR Trends Summit North America (Virtual Edition)

PR Trends Summit North America (Virtual Edition)

6-7 November 2025 (10 am - 5 pm EST)

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About the Event

PR Trends Summit North America (Virtual Edition - Powered by ZOOM)
November 6–7, 2025 | 10 AM - 5 PM (Eastern Time, US & Canada)

The trust crisis is real.
Truth is contested. Platforms are polarized. Outrage is weaponized. And communicators are under pressure like never before.

From the team behind the world-renowned Crisis Communications Boot Camp comes PR Trends Summit North America—a bold, two-day virtual summit built for leaders who are ready to confront the chaos, rewrite the rules, and shape the future of our profession.

Join senior communications leaders from MIT, Danone North America, Edelman, IBM, The Hershey Company, and more as they tackle the forces redefining public relations in 2026—from the ethical dilemmas of AI and deepfakes to the battle for relevance in a fragmented media landscape.

Why Attend?

  • Learn how to defend your brand against AI bias, misinformation, and manipulated content
  • Find the right balance between human creativity and AI-generated content
  • Communicate clearly in politicized, polarized, and high-pressure environments
  • Build trust on social media that lasts longer than a viral moment
  • Use podcasts, influencers, and alternative media to expand reach and credibility
  • Manage crisis response in a post-truth era, when facts alone aren’t enough
  • Future-proof your team with the tools and strategies needed to lead through complexity

Plus: A Full-Day Workshop That Could Save Your Reputation
Led by global crisis expert Philippe Borremans, this hands-on simulation will teach you how to detect, defuse, and defend against coordinated rage farming attacks. From building a rapid-response “Truth Bank” to handling real-time misinformation and stakeholder pressure, you’ll leave with a crisis plan you can put into action the moment trouble strikes.

Bringing your team? Contact Don at [email protected] for exclusive group discounts.

This isn’t a conference. It’s your survival guide for the future of PR.

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Facts & Figures

  • The PR Trends Summit North America is brought to you by the organizers of the Global PR Summit, one of the world’s most respected PR events, held in 30+ countries across 5 continents.

  • Our renowned Crisis Communications Boot Camp has been organized in over 30 countries, training and inspiring more than 4,000 PR and communications professionals from leading global organizations.

  • We’ve hosted over 100 communications events worldwide, making us one of the most experienced and trusted event organizers in the PR industry.

  • Our events feature world-class speakersreal-world case studies, and practical sessions—helping professionals stay ahead in a landscape shaped by AI, digital disruption, and crisis complexity.

  • Attendees consistently rate our events for their high-quality contentglobal networking opportunities, and immediate takeaways that drive real impact in their day-to-day work.

Speakers

Adam Pratt

IBM

Joung-ah Ghedini-Williams

Center for Reproductive Rights

Philippe Borremans

Author, "Mastering Crisis Communication with ChatGPT: A Practical Guide,"

Alexia Adana

Edelman

Paruul Maheshwary

Anthropic

Carolyn Pilkington Sklar

Danone North America

Jenny Li Fowler

Massachusetts Institute of Technology

Regine Nelson

Couchbase

Agenda

09:00

10:00

10:40

11:20

12:00

13:00

13:40

14:20

15:00

15:40

Partners

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Your Crisis Communications Bootcamp Journey Begins Now!

Register today and be the first to know all insights, strategies, and connections that will shape the future of Crisis Comms.

Book now and save $400

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