Practical Crisis Communications Training Course with Amanda Coleman

Welcome to the Practical Crisis Communications Training Course with Amanda Coleman!

Crisis communication is high stakes work. For communications managers and PR professionals, it's likely to be the most stressful time of their working life.

Delivered by Amanda Coleman, former Head of Communications at Greater Manchester Police and one of Europe’s leading communications experts, our four weeks, Practical Crisis Communications Training Course will cover the whole span of the crisis from preparing and laying the groundwork before it occurs, during the incident, and the aftermath, including the move to recovery. Amanda will guide you through each phase, providing details of what to consider, what should be done, and tips and checklists for improved responses.

This highly interactive training course will equip you to deal with any kind of crisis - whether caused by internal error, customer action, natural disasters, terrorism or political upheaval. Supported by case studies and examples from responses to events, the course will also explore the role of leadership in a crisis and developing a crisis communication response that has people at the heart of it.

PLEASE NOTE, this is a four weeks course, kicking off on June 1st and continuing on June 8th, June 15th & June 22nd, from 1 pm to 4 pm Eastern US Time.

At the end of the course you will be able to:

• Understand the most important principles of effective crisis communications
• Detect early warning signs for a crisis, and minimize the damages
• Structure a robust and effective crisis management and communication plan
• Manage diverse stakeholders and communicate efficiently in times of complex crisis
• Choose the right messaging channels
• Communicate when information is scarce
• Deal with aggressive media interviews better
• Craft powerful key messages and take full control of media exposure
• Leverage social media for effective crisis and communication management
• Rebuild trust and reputation post-crisis

About Your Expert Course Leader:

Amanda is the director of the crisis communication consultancy Amanda Coleman Communication Ltd. Based in the UK, she has 20 years’ experience in emergency services communication and leading law enforcement communication at a time of crisis.

In 2017, Amanda led the law enforcement communication response to dealing with the Manchester Arena terrorist attack. She has more than two decades of experience in managing crises.

She is the author of Crisis Communication Strategies published by Kogan Page in May 2020. It brings together advice for preparing for a crisis, dealing with it and moving effectively into the recovery phase. Amanda has worked as a journalist and is a Chartered PR Practitioner as well as a Fellow of both the Chartered Institute of Public Relations and the Public Relations and Communication Association. She is an international speaker on crisis communication. Her blog can be found here https://amandacomms1.wordpress.com/

The Practical Crisis Communications Training Course is limited to 20 particpants only.