Anass Allouch, after his studies at the Al-Akhawayn University in Morocco,and at University of Central Florida in the United States, he achieved two Masters degrees from Université libre de Bruxelles. Anass has worked with some of the top brands in : Aviation, Lifestyle, Tourism and Entrainment. He started his professional career in the United States at Walt Disney World then Continental Airlines before moving to Dubai to launch the luxury brand Caligarius by Stefano Ferragamo. In 2008 , and after some time as an Acoubt manager in a leading independent PR agency,He moved to Virgin Active Italy in Milan,where he launched Virgin Active’s first PR department and first ever online communication strategy. In 2013 he became Head of Corporate Communications for Continental Europe . He conceives the communication strategy, handles stakeholder relations and manages all PR , CSR, events, partnerships and digital teams in all European territories. He managed several high profile international media projects and top influencer speaking platforms for the Virgin Group President. He has worked on several campaigns that were nominated for best PR campaign at European Excellence Awards and Sabre Awards. And won the Assorel Jurrys special mention for best digital compaign. Anass Allouch is also a dynamic speaker in several marketing and communication courses.