Fida Kibbi

Fida Kibbi is the Vice President, Head of Marketing & Communications, Sustainability, and Corporate Responsibility at Ericsson Middle East & Africa. With over 20 years of experience, she is a seasoned executive known for her ability to craft and execute forward-looking marketing, communications, and sustainability strategies that drive business growth and deliver measurable impact.

A visionary leader, Kibbi is deeply passionate about leveraging technology as a force for good. She spearheads transformative Sustainability and Corporate Responsibility (SCR) initiatives that align with Ericsson’s strategic ambitions. Her work underscores the importance of purpose-driven innovation—ensuring business objectives are met while addressing pressing societal and environmental challenges.

As a trusted advisor to senior executives, Kibbi has a proven track record in driving organizational change, enhancing brand equity, and developing integrated marketing and communications frameworks that support sales growth and stakeholder engagement. She is also highly skilled in executive speaker training, preparing leaders to excel in high-stakes situations such as crisis communications, major industry events, and media engagements. Her coaching ensures executives confidently deliver impactful messages that resonate with diverse audiences and protect the organization’s reputation in critical moments.

Her leadership has been instrumental in fostering a culture of inclusivity and innovation, with a strong focus on advancing women in leadership and building pathways toward a more diverse and equitable workplace.

Prior to joining Ericsson, Kibbi led business communication efforts for Marconi Corp. in the Middle East, based in Saudi Arabia. Her collaborative mindset and ability to thrive in complex, fast-paced environments have consistently driven outstanding results.

Kibbi holds a Bachelor’s degree in Business Administration from the Lebanese American University. Her expertise and commitment to excellence continue to shape Ericsson’s narrative as a global leader in technology and sustainability—particularly across the dynamic and diverse Middle East and Africa region.