Head of Digital Commercial
MBC Group
Hind has over 12 years of experience across digital media, advertising, marketing, brand and media strategy across MENA. Her background combines tech, agency and publisher knowledge across a range of industries. Before joining MBC, Hind headed regional creative and media planning at Publicis for leading electronics, telco, FMCG and automotive brands.
Joining MBC 5 years ago, she leads and develops the commercial strategy, planning and operation of MBC’s digital business. She is responsible for ensuring all commercial digital targets are achievable with the right audiences, media, adtech stack and martech infrastructure to support digital video and branded communication across all screens.
Hind is a graduate of Harvard Business School. Her role is integral in expanding MBC’s digital business; she has succeeded at scaling the digital commercial business across the region, driving revenue growth and ensuring the business delivers world class solutions in line with global standards of commercial strategy.
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