Jefferson Darrell

Jefferson Darrell is an accomplished marketing communications professional with more than 15 years of brand strategy expertise, generating earned and owned media using both traditional and digital channels. He is highly effective in stakeholder relations, negotiating, conceiving and cultivating mutually beneficial partnerships. Having worked on numerous integrated marketing campaigns on both the agency and client side, Jefferson brings a broad understanding of the entire marketing mix to every project.

In the DEI (diversity, equity, inclusion) space, Jefferson sits on the Diversity Inclusion Anti-Racism Action Team at the Ontario Science Centre. He also represents the Centre on the DEI Committee with the Canadian Association of Science Centres (CASC). He has delivered presentations about the importance of DEI including a national webinar for CASC titled Diversity in STEM (science, technology, engineering, math): What can we learn from Wonder Woman? As well as conducting a talk about diversity in the PR industry for Humber College. Jefferson has also attended DEI conferences including Progress Together for the Ontario Public Service and the first ever White Privilege Global Conference – Toronto at Ryerson University, the first time the 19 year conference was held outside of the U.S.