As the founding CEO of Bidaya Corporate Communications, Jumana Twal draws on over 23 years of experience to offer local, regional and international markets quality corporate communications insights. Since establishing Bidaya in 2004, she has been diligently working towards elevating the PR industry’s standards in Jordan and the region. More recently, Twal set Bidaya as the exclusive Levant PR partner of Edelman, the worlds largest public relations firm. Twal is a mentor at Endeavor Jordan, Oasis500 and INJAZ; a Fellow of Aspen Institute’s Middle East Leadership Initiative (MELI) and of the Vital Voices GROW Fellowship Program (VV GROW); a member of the Aspen Global Leadership Network and the Jordan Strategy Forum; and was acknowledged as an Industry Expert and selected as a Judge by the globally-acclaimed PR World Awards in 2013.