Khalid Baddou is a Moroccan Communications and Marketing professional. During his 15 years’ career, he has held leading positions in national and multinational companies such as Nestle, Merck and currently Western Union. He has operated and developed strong knowledge on regional and international environments: Maghreb, Middle East and Africa. At the age of 25, Khalid was one of the youngest entrepreneurs in the communications field in Morocco. He founded in 2003 an advertising and communications agency and was able to implement innovative and creative Media and Digital concepts for the first time in Morocco. Khalid has launched or has been part of several Associations, through which he was able to build networks and drive groups towards common objectives. In 2013, he has initiated with a group of professionals the creation of the Moroccan Association for Marketing and Communications (AMMC) of which he is President.