Senior Global Director
LEGO Group
Lars is Global Director of Social Media at LEGO and is driving the well known and innovative toy company’s social media strategy and execution. He leads a global team of social media marketeers that drives the real time engagement with consumers world wide. Previously he worked for 10 years in the digital and broadcast media industry as digital strategist and later creative manager driving digital strategy and leading project development for Danish Broadcasting Corporation. He has also worked in the US, driving web development and user research. He holds and MA in Digital Media Science and a HD in Innovation and Organizational Strategy.
Explore upcoming and past events featuring insightful keynotes and engaging sessions.
March 1, 2012 - To: March 2, 2012, in Zagreb, Croatia
October 18, 2012 - October 19, 2012, in Belgrade, Serbia
April 4, 2013 - April 5, 2013, in Baku, Azerbaijan
October 26, 2014 - October 27, 2014, in Doha, Qatar
May 10, 2015 - May 11, 2015, in Amman, Jordan
November 21, 2015 - November 22, 2015, in Tehran, Iran
February 18, 2016 - February 19, 2016, in Accra, Ghana
May 26, 2016 - May 27, 2016, in Istanbul, Turkey
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