Former Head of Brand Planning
Google ZOO NACE
Lazar helped Google ZOO turn light into heat: Google's data into compelling brand stories for client and agency partners. He built the 'golden standard' strategy team, including the new breed of 'creative data scientists' to transform how data powers creativity. Lazar is also writer and lecturer at the Faculty of Media and Communications, Belgrade and Lecturer in Direct Marketing for the Marketing Agencies Association UK. He is Top 10 digital player on Marketing Direct’s Power 100 list for three years in a row and a regular group leader in several digital categories at the UK DMA Awards
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September 30, 2016, in Skopje, Macedonia
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