Lisa Huie

Passionate about life, home, community, and the power of effective stories that bring strategy to life, Lisa is a trusted communicator who’s worked on the narratives of global brands for more than 20 years. She is currently the PR Leader for IKEA Canada responsible for leading the corporate and commercial earned media strategies for the brand.

Prior to joining IKEA, Lisa shared the stories of world class brands both inside and outside of their organizations, collaborating with teammates and business leads to nurture affinity, navigate crises, and inspire transformational change at The Body Shop Canada, SKECHERS Footwear, Indigo Books & Music Inc. and A&C - a boutique sponsorship and communications agency in Toronto. From spokesperson training and marketing communication strategy to retail operations and change management, Lisa has applied years of expertise to communication strategies for national start-ups, international brands, and local arts organizations.

Lisa holds an Honours Bachelor of Arts in Film and Semiotics from the University of Toronto and a certificate in Design Thinking from IDEO. She is also a founding Board Member of the Black Talent Initiative (BTI).

Gatherings around the table combine many of her favourite things - food, family, stories and laughing out loud. Lisa lives in Toronto, Canada with her husband and teenage sons.