Maxim Behar

Maxim Behar is a leading Public Relations expert with wide experience and strong presence in many countries all over the world. He travels a lot, often speaks in front of world leaders audiences, practitioners, students and opinion makers on the modern Public Relations and Social Media topics. Maxim is President of ICCO, the largest and most influential global organization of Public Relations professionals and practitioners. He is a dreamer and hard worker for a better, more dynamic and more ethical world. Maxim is also a practitioner - he likes chatting, networking, serious business projects, social media, rock music, gadgets and traveling, meeting new people and facing new challenges, reading and writing. Also he is a committed fan of golf, cycling and parachute jumping. One of his favorite rules in life is: If your dreams don't scare you, they aren't big enough! In 1994 Maxim founded M3 Communication Group, Inc., the leader in the field of public and media relations in Bulgaria. Since then he has been the company's Chief Executive and Chairman of the Board of Directors. He is also Honorary Consul General of Republic of Seychelles to Bulgaria. Currently Maxim Behar is Chairman of the Board of World Communications Forum in Davos, Switzerland, Chairman of the Board of Trustees of For Our Children Foundation, Vice-President of The Atlantic Club in Bulgaria, Board member (former long years Chairman) ofBulgarian Business Leaders Forum and tens other local and internationals organisations. Since January 2012 he was appointed Chairman of Hill+Knowlton Strategies in Prague, Czech Republic, and since then he has been managing simultaneously both offices in Prague and in Sofia. The company's clients list consist of globally renowned brands in various fields, such as energy, finance, technology, property management and real estate, fast-moving consumer goods, education, art, etc. Maxim has Bachelor's degree in Engineering Economics and an Advanced degree in International Economic Relations from the Prague Economics University in the Czech Republic. In 1981, during his studies, he began his career as a journalist in Bulgaria, the Czech Republic, and Poland. He remained active in journalism until 1995. Maxim's latest book “Generation F” reached #4 of sales on Amazon (2012) and also his previous books “111 Rules on Facebook” and “Secondary Instinct” were considered best sellers in the country. He is fluent in Bulgarian, English, Czech, Polish and Russian, plays golf, drums, tennis and provides regular parachute jumps.