CEO for Central Eastern Europe
Publicis One
As of March 15, 2016, Misa Lukic has been tasked to lead Central Eastern Europe as regional Chief Executive Officer of Publicis One.
Publicis One is a global communications enterprise that brings together Publicis Groupe’s agency capabilities and expertise under one roof.
Over the course of Misa’s career which includes 23 years in top management positions, he has successfully led five marketing communications agencies in Eastern Europe and Middle East.
As one of the most prominent leaders in the marketing communications industry in Serbia and South East Europe, he was the CEO for the Balkan region for two agency networks - Saatchi & Saatchi (from 1997 to 1999) and Leo Burnett (from 2000- 2010). Misa was also instrumental in Leo Burnett’s success in Serbia - 7 years of consecutive growth. As a result of his leadership, the agencies he led have been awarded at leading creative festivals around the world including Cresta, Eurobest, EACA, Cannes Lions, EPICA Moscow RedApple, Golden Drum (The Best agency in the Adriatic Region).
Misa is also the youngest laureate Life Achievement Award (UEPS) recipient; the winner of Marketing Person of the Year Serbia 2010 (World of Marketing); Leader in Creative Thinking in Serbia 2013; Top 100 most successful Managers in Serbia (2009) and Top 100 Business Leaders of South-East Europe - Summit 100 (2011/2014).
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