Rami Saad is one of the Middle East’s most respected digital marketers with 11 years of experience across the media agency, client and more recently, publisher fronts. As Deputy Chief Operating Officer at DMS – the digital media arm of Choueiri Group – Rami sees out bold investments in talent and ad-tech which differentiate and uplift the proposition of content publishers. Previous to his current role, Rami was a member of the Management Board at MENA’s #1 ranked media agency (Starcom MediaVest Group), where he served as Managing Director Digital. During his tenure, he helped multinational and regional brands such as P&G, Samsung, Emirates Airlines, Kraft Mondelez, Richemont Group, Mars and Adidas grow their digital knowhow, interests and investments, while expanding SMG’s digital team three-folds and doubling revenues. His efforts played a prominent role in making digital a core integrated agency proposition and enabled the launch of the region’s first trade desk as well as SMG’s data & analytics practice.