Rob Daintree

As Director, Marketing Communications for WestJet, Rob leads multiple disciplines within the marketing team including Brand and Product Marketing, Retail, Destination and Co-op Marketing, Guest Communications, Planning, Budget, Sponsorship, Community Investment, Experiential Marketing and Creative Services.  Prior to joining WestJet, Rob was Associate Vice-President at FGL Sports (a subsidiary of Canadian Tire Corporation), responsible for leading the Brand and Content efforts for their Sport Chek and Atmosphere banners, contributing to multiple awards and industry recognition for the organization including Marketing Magazine Marketer of the Year (winner 2014, runner up 2015), Strategy Magazine Brand of the Year (Finalist 2015), as well numerous campaign awards including Media Innovation Awards and Sports Clio’s (2014, 2015).  Prior to FGL, Rob spent 13 years advertising agency side in strategic planning and account lead roles, for clients spanning numerous industries and categories (Automotive, Tourism, Education, Retail, CPG and Energy).