Scott is the Director of Marketing, Communications & Citizenship for IBMs Central & Eastern European region. This region covers 29 counties including Russia, Poland, Czech Republic and Hungary. His responsibilities include all levels of marketing from advertising to analyst relations to demand generation to digital and social channels, spanning all of IBMs business units. Over the past 15 years at IBM, Scott has developed global and country-based marketing strategies working with the leaders of many of IBM’s business units including Sales & Distribution, Software Group, Global Technology Services and Global Business Services. Most recently Scott led the development and evolution of the marketing & competitive strategy to shape IBM’s Social Business story in the marketplace.