Thierry Nicolet

Thierry Nicolet has been leading the Business Press Relations activities of Schneider Electric since 2008, covering 50 countries. He interfaces with a network of local Marketing Communications Managers, PR Managers and over 40 PR Agencies, and made the company's world wide impressions triple in the past 4 years. Prior to his current position, Mr. Nicolet lead the Press Relations expansion world wide for more than 5 years at APC (until its acquisition by Schneider Electric) by setting up and analysing key performance indicators, engineering robust global processes and by providing guidelines, assistance and coaching to Marketing managers and their selected PR Agencies. Mr. Nicolet has over 23 years of Marketing Communications experience after graduating in Business Administration and International Trade from European Business School Paris. Fluent in French and English and conversational in German, he entered APC as an Sales Engineer and rapidly expressed an interest for Marketing Communication to become Marcom Manager for France, UK, The Nordics, Middle East and Africa. He then got involved with product marketing after which he also headed the Direct Marketing, Email Marketing and Customer Retention activity for the whole region to finally take the role of PR Director for EMEA. This wide scope of responsibilities has given him an extensive proficiency in Marcom demand drivers which he now uses to support Schneider Electric’s strategies, messages and solutions introductions.