Wael Al-Sarhan

With over 10 years of experience spanning multiple industry sectors, Wael Al-Sarhan has continued to evolve and enhance his credentials as an expert in marketing and communications with a proven track record for achieving results.
In May 2016, Al-Sarhan embarked on a new journey and joined the newly established MarCom Department of Bahri, a global leader in transportation and logistics, as Vice President, responsible for the group’s internal and external marketing and communications efforts. Since his appointment, he has been at the forefront, driving the transformation of Bahri’s global positioning from a leading shipping company to a leading transportation and logistics company.
Al-Sarhan continues to serve as a board member of Saudi Paper Group since March 2015 and has held senior positions in several prestigious and renowned organizations in Saudi Arabia before moving to Bahri. He served a highly successful stint as Assistant President for Marketing and Corporate Communications at the General Authority of Civil Aviation (GACA), heading the brand’s marketing, creative and PR teams – both internally and externally.
Prior to GACA, Al-Sarhan was the Director of Marketing and Communications at NAS Holding, successfully taking over the management of the airline’s communications efforts at a crucial period of change and playing a pivotal role during the Saudi carrier’s landmark rebranding to flynas – leading a multi-layered communications campaign aimed at changing the brand’s perception from a local carrier to a key regional player, overseeing the brand’s visual transformation with a fresh new logo and aircraft livery, and driving the all-important change in attitude towards customer service from “passengers” to “guests”. Al-Sarhan led several strategic and innovative marketing initiatives that created a much more focused and favorable image for NAS Holding and its subsidiaries, generating high volumes of sales during 2013 and 2014, and winning three CMO Asia Golden Awards for Excellence in Branding & Marketing.
Al-Sarhan previously worked in advertising, in both agency and client roles, before joining Saudi Telecom Company (STC), a leading technology services provider for businesses and organizations worldwide, where he spent nearly 7 years in different strategically important roles and positions. At STC, Al-Sarhan led multiple marketing, advertising, public relations and social media campaigns and initiatives on the corporate and product levels for the group and its subsidiaries.