Yazeed Al Rasheed

Yazeed Alrasheed is a well-rounded person with a diverse experience in the field of communication, public relations, Media and digital media. Currently heads the marketing and public relations function in Al-Arabia out of home media, a role he took over in Feb 2016. Yazeed’s role in Al-Arabia is to help re-position Al-Arabia as a brand in the market. Before that, he worked at Flynas where he contributed to the growth and development of the brand and the business as a whole. Yazeed joined Flynas as a brand manager then he took the lead of flynas marketing communication department. He created a significant impact by creatively implementing some of the most impactful “rebranding” campaigns for Flynas. Al Rasheed also launched widely acclaimed TVC’s for the new brand which received high recognition globally. He left a strong mark in building the new brand identity and creating a positive public perception towards this brand, especially on digital media platforms. Al Rasheed also helped identify and recruit talents and built strong internal communication team. His distinguished work has also granted him a number of recognitions in the industry.

Yazeed’s previous roles in traditional and new media – namely print, TV, digital and out of home advertising- diversified his experience and contributed to the 360 knowledge he has today about the industry. He has equipped himself with the knowledge and experience to utilize these platforms to reach the audience with impactful public relation campaigns that build strong brand awareness.

Yazeed also serves as a communication consultant to a number of government entities and is contributing to the planning and development of some of the most significant governmental projects across the Kingdom.