Virtual Masterclass: AI in PR - Top Things You Need to Know

July 7th

10am - 1 pm (EST)/4pm - 7pm (CET)

Registration is Closed

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About the Event

The rise of Artificial intelligence (AI) is starting to feel a lot like the early days of social media in the world of communications and public relations. And AI has the potential to impact your profession even more than social media has over the past 15 years. As a communications professional, you always like to be looped in as early as possible. This virtual PR masterclass is your chance.

Last chance to reserve your spot!

AI presents a unique opportunity for you to lead your organization through a period of disruption. In this interactive Masterclass we’ll survey today’s AI landscape and highlight the opportunities and threats. You may feel some apprehension about this new technology, but we’ll help transform that into motivation and send you away with practical ways to begin engaging with AI on your next day at work.

During this 3 hours, highly interactive Masterclass, our Masterclass leaders Erik Rolfsen (Senior Media Relations Specialist at UBC Media Relations) and Liv Hung (Senior Strategic PR Consultant at Coldwater Communications) will cover:

Opportunities and threats that AI presents for organizations, brands and PR professionals
How to conquer your fears of becoming redundant and instead become irreplaceable in an AI world
How AI will change the conversation between communicators and audiences
When to use generative AI, and when to be cautious about it
Tasks AI can help you with immediately if you’re willing to embrace it
Tips for getting the most out of ChatGPT
Resources for continued learning that will help you become the AI expert in your workplace