Assel has more than 17 years of experience in public relations/education, communications, issue/crisis management and marketing communications, as well as extensive consulting and training experience. Ms. Karaulova has an extensive experience in managing public awareness/public education projects in cooperation with USAID, ADB, the World Bank, UNDP, UNICEF. She is the founder and President of the Kazakhstan Press Club since 1995; CEO of Promo Group Communications consulting agency. Under her leadership Kazakhstan Press Club became one of the leading communication company providing variety of services to private clients, government, international organizations, NGO and media. She has exceptionally strong strategic planning, communication consulting, executive counseling, team management, and business development skills; she is highly experienced in developing and communicating key messages in public awareness/communication programs, providing most effective recommendations on public information and strategy to decision-makers and achieving tangible results quickly and effectively. Her experience covers a wide range of clients, including close working relationship with senior officials and executives at Kazakhstani government, the World Bank, United Nations Programs, TACIS, and other. She also worked for Burson-Marsteller, the leading PR agency in the world, which allows her to bring highest international standards into her professional activities.